We are seeking a highly motivated and experienced Product Marketing Manager to join our growing marketing team. In this pivotal role, you will be responsible for the end-to-end product marketing lifecycle, from strategic planning and market analysis to launch execution and post-launch performance monitoring. You will be a key driver in defining our product narrative, articulating value propositions, and ensuring our products resonate with target audiences. This role requires a strong understanding of agile methodologies and excellent cross-functional collaboration skills.

Responsibilities:

• Develop and execute comprehensive product marketing strategies for new and existing products, aligning with overall business objectives.
• Conduct thorough market research and competitive analysis to identify opportunities and inform product positioning.
• Define target audiences and develop compelling value propositions and messaging that highlight product benefits.
• Collaborate closely with product management, sales, design, and development teams in an agile environment to ensure product-market fit and successful launches.
• Create high-impact marketing collateral, including presentations, website content, sales tools, and campaign materials.
• Plan and execute product launches, ensuring effective communication and adoption across all channels.
• Monitor and analyse product performance, providing insights and recommendations for continuous improvement.
• Serve as a product expert, educating internal teams and external stakeholders on product features and benefits.
• Stay up-to-date with industry trends, emerging technologies, and best practices in product marketing and the financial services sector.

About you:

• 5+ years of experience in product marketing, preferably within the financial services, fintech, or online trading industry.
• Proven experience working in agile development environments and collaborating effectively with cross-functional teams.
• Strong understanding of product marketing principles, including market research, competitive analysis, messaging, and launch strategies.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling narratives.
• Demonstrated ability to drive product adoption and achieve marketing goals.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience with CRM and marketing automation platforms is a plus.

What we offer:

• Opportunity to work with a dynamic and innovative global company.
• A collaborative and supportive work environment with a strong emphasis on teamwork.
• Opportunities for professional growth and development.
• Opportunities for travel
• Competitive salary and benefits package.